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Going Green: Why Millennials Are Investing in ESG Companies

Many millennial investors are favoring companies with impactful ESG (environmental, social, and governance) factors, even in the midst of COVID-19.

As Kermit the Frog would say, it’s not easy being green.

Even in the face of increasing reports of climate change, many companies have been reluctant to adjust their business models. After all, developing eco-friendly business practices or products that are more environmentally sustainable can be costly for certain industries.

Still, companies who can pull off going green may appeal more to investors, especially millennials; for the past several years, many investors are prioritizing businesses that have positive ESG (environmental, social, and governance) elements. “ESG investing” is an umbrella term for other socially responsible investing terms, such as “impact investing” and “sustainable investing.”

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