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The Allure of the Unicorn, the Fairy Tale Startup

The number of unicorn companies, or privately held companies each worth more than $1 billion, has been conspicuously growing in the past five years.

According to folklore, a unicorn is a magical creature that represents purity, cures illnesses, and grants wishes.

Even the most optimistic capitalist will probably never find a company that can do all of that. However, the idea that a company can be as appealing to investors as it is rare is more than a myth. A select few privately held companies are so valuable that they have earned the label of a “unicorn,” and there are more of them reaching that status every year.

The wave of unicorn companies illustrates a technological evolution in the economy.  Read the full Article

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